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Indonesian Originals Begin To Challenge Korean Content In Southeast Asia – MPA Report

February 11, 2026 at 07:44 AM
By Jesse Whittock
Indonesian Originals Begin To Challenge Korean Content In Southeast Asia – MPA Report

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Southeast Asian premium streaming subscriptions grew 19% year-over-year in 2025, according to a Media Partners Asia report, as Indonesian original series began to match Korean content. The region reached more than 61 million subs across Indonesia, Thailand, the Philippines, Malaysia and Singapore. Indonesia “accounted for a disproportionate share of new subscribers and viewing hours,” with […]

Analysis & Context

Southeast Asian premium streaming subscriptions grew 19% year-over-year in 2025, according to a Media Partners Asia report, as Indonesian original series began to match Korean content. The region reached more than 61 million subs across Indonesia, Thailand, the Philippines, Malaysia and Singapore. Indonesia “accounted for a disproportionate share of new subscribers and viewing hours,” with […] This article provides comprehensive coverage and analysis of current events.

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Southeast Asian premium streaming subscriptions grew 19% year-over-year in 2025, according to a Media Partners Asia report, as Indonesian original series began to match Korean content. The region reached more than 61 million subs across Indonesia, Thailand, the Philippines, Malaysia and Singapore. Indonesia “accounted for a disproportionate share of new subscribers and viewing hours,” with […]

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