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‘Today’ Viewership Surges 23% as Savannah Guthrie’s Missing Mom, Winter Olympics Drive Interest

February 11, 2026 at 05:32 PM
By Brian Steinberg
‘Today’ Viewership Surges 23% as Savannah Guthrie’s Missing Mom, Winter Olympics Drive Interest

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Morning viewers are rushing to NBC’s “Today” as the program grapples with one of the most surreal moments in its nearly 75 years on air. The nation is transfixed by the abduction of Nancy Guthrie, the mother of “Today” co-anchor Savannah Guthrie, and “Today” has over the past week served as a clearinghouse of information […]

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Morning viewers are rushing to NBC’s “Today” as the program grapples with one of the most surreal moments in its nearly 75 years on air. The nation is transfixed by the abduction of Nancy Guthrie, the mother of “Today” co-anchor Savannah Guthrie, and “Today” has over the past week served as a clearinghouse of information […] This article provides comprehensive coverage and analysis of current events.

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Morning viewers are rushing to NBC’s “Today” as the program grapples with one of the most surreal moments in its nearly 75 years on air. The nation is transfixed by the abduction of Nancy Guthrie, the mother of “Today” co-anchor Savannah Guthrie, and “Today” has over the past week served as a clearinghouse of information […]

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